The Original Original Accreditation Program

The Original Original mark of excellence assures visitors of a quality tourism experience. It is displayed by businesses that offer products and services that are truly authentic and that have been accredited by the Indigenous Tourism Association of Canada (ITAC).
Any business that earns the accreditation is demonstrating that they have the right standards in place to deliver a quality experience to visitors. These standards are set by Indigenous tourism operators for Indigenous tourism operators and the program enables ITAC to apply consistent and fair criteria to any Indigenous business seeking formal recognition as being ‘Market Ready’.
The Original Original Accreditation Program looks at recommended practices in six important areas of business: community engagement and support, visitor experience, health, safety and comfort, sustainable Indigenous tourism, marketing and visitor services, and business acumen/practices