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CREATING SUSTAINABLE EXPERIENCES IN ADVENTURE TRAVEL - Research Report

  • Year Published
    2023
  • Link to Entry
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  • Report
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Author(s)
  • Adventure Travel Trade Association (ATTA)
Publisher(s)
  • Adventure Travel Trade Association (ATTA)
Type
  • Reports and White Papers
  • Guidelines and Good Practices
  • Strategies and Plans
Categories
  • Environment
  • Management
  • Social & Cultural
  • Economy
Indigenous Specific

No

Level of Accessibility

Free, Password or Login Required

Description

Tourists, tour operators, accommodations, and venues, have been rethinking and reformulating the travel experience in terms of sustainability.

Organizations are aiming to maintain success from a financial perspective and increasingly also from social and ecological points of view. Members of the adventure travel community are responding to travelers’ desires by marketing experiences that are sustainable and regenerative in addition to being exciting, fun, educational, and immersive.

To learn more about what the adventure travel industry is doing to make their experiences more sustainable, the Adventure Travel Trade Association (ATTA) and Switzerland Tourism (ST) partnered together to research more about how the community encourages traveling with greater consciousness, awareness, and appreciation.

This report focuses on cultivating the environmental, social, and economic aspects of sustainability in adventure travel experiences. While organizations have been increasing sustainability practices for years, achieving the ever-increasing standards takes concerted intention and effort. The movement is expected to augment in future years and international and national travel organizations will be looking for sustainability guidelines to follow.

Topics
  • Climate Resilience
  • Environmental Conservation
  • Research and Surveys
Geographic Focus
  • Global
Stakeholder
  • Private Sector
  • Destination Organizations
  • Community Organizations
Languages
  • English
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      Adventure guides manage safety and risks and ensure the overall quality of participant’s experience while safeguarding both adventure travel company and destination reputations.  Moreover, adventure travel guides have a critical role to play in delivering and educating about sustainability with focus on the climate emergency, biodiversity preservation, social impacts of global tourism and biosecurity issues.

      In an effort to bring together one integrated Adventure Travel Guide Standard (ATGS), in 2015 the Adventure Travel Trade Association (ATTA) convened a working group of adventure travel professionals from 16 countries, including guides, business owners, and tour operators. The 1st Edition was published in February 2016.

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