Unique Indigenous cultures have become increasingly attractive and prevalent in the tourism market. More and more Indigenous tribes wish to improve their economic situation by developing a tourism industry with ethnic culture as the core attraction. The main arguments regarding Indigenous tourism involve cultural vicissitudes between the past and present, indicating that appropriate tourism development and cultural conservation should be carried out. As cultural features are characterized by symbols, complexity, shareability, and diversity, it is challenging to measure the aspects of cultural vicissitudes. This study adopted a mixed multiple-criteria decision-making (MCDM) model, in which the fuzzy analytic hierarchy process (FAHP) and fuzzy technique for order preference by similarity to ideal solution (FTOPSIS) were established to assist Indigenous tribes in selecting an optimal cultural tourism mode.
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