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Product Pathways: Getting Your Product from the Field to the Shelf

  • Year Published
    2022
  • Link to Entry
  • Content
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Author(s)
  • American Indian Alaska Native Tourism Association (AIANTA)
Publisher(s)
  • American Indian Alaska Native Tourism Association (AIANTA)
Type
  • Stories and Interviews
  • Webinars, Presentations and Videos
Categories
  • Social & Cultural
Indigenous Specific

Yes

Level of Accessibility

Free

Description

In this webinar, products are followed from the market to the farm, showing the importance of sharing the story about the cultural significance of the product. Depicting that story on the label can impact its success with wholesale and retail buyers. Connecting the buyer, whether the end consumer or retailer, is vital.

Topics
  • Business Development
  • Culinary and Agritourism
  • Cultural and Creative Industries
  • Cultural Authenticity
  • Cultural Awareness and Education
  • Cultural Heritage
  • Product Development
  • Purchasing and Supply Chain Management
  • Traditional Knowledge
Geographic Focus
  • Global
  • North America
Stakeholder
  • Community Organizations
  • Destination Organizations
  • Indigenous Leaders
  • Private Sector
Languages
  • English
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