The Market Ready Model aims to create certainty in the tourism sectors so Micro, Small and Medium Enterprises (MSMEs) can be sustainable, profitable, safe and "market ready” The Model contributes to generating well-being in local populations and conserving the biocultural heritage in tourist destinations.
The Market Ready Self-Assessment is a vital component of the model. It helps tourism business owners and destination managers to understand the requirements of international travel trade partners like tour operators and travel agents. It also allows businesses to measure their market-ready status and suggests actions to improve their status for each criterion. It also provides valuable information for destination managers and enablers.
The Market Ready Self-Assessment will include B2B Directory designed to enable businesses to connect to travel trade allies such as tour operators and travel agents. This directory assists with the marketing of the businesses that have completed the Market Ready Self-Assessment and are committed to improving their Market Ready status.
Add a review