The guide maps out the opportunities and demonstrates why working together makes sense for companies as well as for communities. Certainly, there are challenges for both as they explore these new paths. But companies willing to take the risk can reap the considerable rewards of being able to offer a more authentic, attractive, friendly and efficient tourism experience. A variety of public and private partners stand ready as travel companions and guides for this endeavour. And some pioneers are clearing the way: The nine case studies that accompany the guide provide inspiring examples if tourism companies that have already achieved mutual benefits with local communities and low-income people.
We invite all companies from the tourism sector, including hotels, restaurants, tour operators, souvenir makers and shops, transport companies and many others to join us on this journey.
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