Indigenous Specific
Yes
Yes
Free
The Indigenous Tourism Association of Canada (ITAC) has developed a three-phased strategic recovery plan to combat the impact of COVID-19 on all international tourism to Canada. ITAC commissioned Insignia Marketing Research to conduct research to understand both the relevance and potential of Indigenous tourism and cultural experiences within the domestic travel market.
A total of 12 mini-groups (2 hours) were conducted online (webcam based) using itracks platform between August 10th and 17th, 2020.
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