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COVID-19 Driven Interest Assessment of Canada’s Domestic Market

  • Year Published
    2020
  • Link to Entry
  • Content
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  • Report
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Author(s)
  • Indigenous Tourism Association of Canada (ITAC)
Publisher(s)
  • Indigenous Tourism Association of Canada (ITAC)
Type
  • Reports and White Papers
  • Strategies and Plans
Categories
  • Economy
Indigenous Specific

Yes

Level of Accessibility

Free

Description

The Indigenous Tourism Association of Canada (ITAC) has developed a three-phased strategic recovery plan to combat the impact of COVID-19 on all international tourism to Canada. ITAC commissioned Insignia Marketing Research to conduct research to understand both the relevance and potential of Indigenous tourism and cultural experiences within the domestic travel market.
A total of 12 mini-groups (2 hours) were conducted online (webcam based) using itracks platform between August 10th and 17th, 2020.

Topics
  • Community Development
  • Crisis and Risk Management
  • Cultural and Creative Industries
  • Cultural Authenticity
  • Cultural Awareness and Education
  • Cultural Heritage
  • Indigenous Destination Development
  • Indigenous Leadership Development
  • Networks and Associations
  • Pandemic Resilience (Covid-19)
  • Research and Surveys
  • Strategic Planning and Action Plans
  • Sustainable Management Systems
  • Tourism Governance
  • Tourism Management
Geographic Focus
  • North America
Stakeholder
  • Academia
  • Destination Organizations
  • Private Sector
Languages
  • English
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