This research seeks to understand if transformational marketing can be used as a tool that helps destinations to create products that can be individually, or group tailored to result in an enjoyable way to gain self-awareness, spiritual experience and an expansion of consciousness.
One suggests that destinations' that adopt transformational marketing as a tool will gain not only an advantage over their competitors, but will also, create the conditions for a more sustainable and responsible tourism development. Therefore, destinations that implement transformational marketing-based strategies will see tourism become a catalyst for environmental, social, cultural and economic regeneration.
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