Cultural & Heritage Tourism a Handbook for Community Champions

This handbook was produced to inspire and assist community leaders across Canada to realize greater benefits in this sector of the industry. We hope it will be shared widely and used to encourage discussion, workshops, and cultural/heritage tourism initiatives.
Community cultural tourism “champions” are passionate individuals who appear in many guises. They may be government officials, front-line staff, or volunteers with a local event or festival. These people believe in the potential of cultural/heritage tourism for their community, and can make the commitment to take action.