Adventure travel guides are central to the delivery of professional, responsible and memorable adventure travel experiences. The rapid growth in adventure travel in recent decades has led to an increase in demand for professional adventure travel guides and highlighted the need for an accessible, clear and universal adventure travel guide standard.
Adventure guides manage safety and risks and ensure the overall quality of participant’s experience while safeguarding both adventure travel company and destination reputations. Moreover, adventure travel guides have a critical role to play in delivering and educating about sustainability with focus on the climate emergency, biodiversity preservation, social impacts of global tourism and biosecurity issues.
In an effort to bring together one integrated Adventure Travel Guide Standard (ATGS), in 2015 the Adventure Travel Trade Association (ATTA) convened a working group of adventure travel professionals from 16 countries, including guides, business owners, and tour operators. The 1st Edition was published in February 2016.
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